For SS23, the Puma X KL Rahul collection continues to evolve with a refined take on casual streetwear. The Prime Collection reimagines everyday staples through a summer-ready lens, featuring reworked classics, relaxed fits, washed finishes, and a soft lounge-inspired aesthetic. The Core line shifts toward a cleaner visual direction with bold yet organic illustrations, modern detailing, and a focus on simplicity with impact. The collection stays true to KL Rahul’s personal style—effortless, elevated, and grounded in contemporary street culture.

Design Direction | Graphic Design | Range Development