The Puma X KL Rahul collection builds on the brand's sportstyle identity with a focus on comfort, culture, and individuality. The Prime Collection features soft tie-dye treatments, cozy textures, and matching sets that reflect a laid-back yet polished aesthetic. Prime Graphics brings in graffiti-inspired artwork and the playful Cool Cat character to inject personality and street edge. The Core Collection revisits retro athletic influences with classic color blocking and reworked silhouettes, grounding the line in a strong streetwear sensibility. The collection reflects KL Rahul’s evolving style—clean, expressive, and rooted in youth culture.

Design Direction | Graphic Design | Range Design